For businesses where money starts with a phone call
Every missed call
is a customer
someone else got.
Della answers your phone 24/7 — books the appointment, captures the job, texts you a summary. She knows your business, because she reads your website. Live in 15 minutes. No sales calls, ever.
Founding businesses get 50% off for 6 months · no card required
☞ $99/mo flat☞ cancel anytime☞ 30-day money-back guarantee
“Do you take Aetna? Need a cleaning this week.”
✓Booked · Thu 10:00 AM
“Water is coming through the ceiling!”
✓Emergency → plumber dispatched
“AC died overnight, how fast can you come?”
✓Job captured · tech texted
Live simulation — this is what your phone looks like with Della on the line
How it works
From your website to a working employee — in three steps.
Not a builder. Not an agency project. You don’t configure anything technical — the AI configures itself from what you already have.
Paste your website
Our AI reads it — your services, hours, address, FAQs. In about a minute it shows you: “Here’s what your receptionist already knows about your business.” You tweak a line or two. No 50-field forms, no prompts.
✓ Services: AC repair, installs, maintenance…
✓ Hours: Mon–Fri 8–5 · Emergency line: yes
✓ Service area: found · FAQ: 12 answers
Confirm the goal
We suggest it — you don’t have to figure it out. “Looks like you want to book appointments and answer insurance questions. Correct?” Book, qualify, dispatch, or just take messages. One tap to confirm.
Suggested for your business
Get your number. You’re live.
We hand you a number instantly — or forward your existing one when it’s busy or after hours. Call your own receptionist and hear it answer as your business. That moment usually sells itself.
Your new line
(415) 630-2280
What it does
An employee, not software.
Nobody on your team learns a new tool. Nobody “adopts” anything. The phone just gets answered — and you get the summary.
Answers 24/7 — nights, weekends, holidays
Picks up on the second ring when you’re on a job, with a patient, or asleep. No “after-hours surcharge.”
Books straight into your calendar
Google Calendar today; practice and field-service systems next. Reschedules and cancellations too.
Texts you a summary after every call
“7:42 PM — Maria S., booked Thu 10 AM, asked about Aetna.” You always know what happened, in one glance.
Missed-call text-back
Caller hangs up before the AI answers? They instantly get a text — so the lead never goes cold.
Knows when to get a human
Emergency rules you control: “burst pipe” or “chest pain” goes straight to a real phone, immediately.
Filters the junk
Robocalls and solicitors never reach you. The little feature every owner ends up loving most.
The math you’ve been avoiding
What do missed calls actually cost you?
Walking out the door
$151,200
per year · ≈ $12,600/month
Della costs $99–199/mo and answers every one of those calls.
Stop the leakEstimate based on your own numbers. Your monthly dashboard shows the same math on real calls: answered after hours, appointments booked, revenue recovered.
Built for your industry
It doesn’t answer “calls.” It answers your calls.
Pick your industry at signup and the agent starts with scenarios refined on thousands of real conversations — not a blank prompt.
HVAC & Plumbing
You’re under a house with a wrench when the phone rings. Della captures the job — address, symptom, urgency — and texts it to you before you’re back in the truck.
“Never lose a job because you were on a job.”
Property Management
Tenant calls at 2 AM. Burst pipe? It wakes your on-call plumber. Flickering lightbulb? It files a ticket for the morning. Triage rules you set once.
“Every tenant heard. You, asleep.”
Clinics & Med Spa
Books, reschedules, answers “do you take Aetna” — in the tone you’d want at the front desk. Anything urgent escalates to a human instantly. HIPAA tier coming.
“Every patient call answered. Every chair filled.”
Auto Services
Quotes turnaround times, books diagnostics into open slots, answers pricing basics — while your hands stay on the engine.
“Book repairs without hold music.”
The honest comparison
You have three options. Two of them hurt.
| Human answering service | DIY AI builders | Della | |
|---|---|---|---|
| Monthly cost | $300–600+, surprise overages | “Free” + weeks of your time | $99–199 flat, overage priced on the page |
| Nights & weekends | Extra fees, reduced staff | Only if you build it | Included. That’s the point. |
| Setup | Sales call → onboarding call → weeks | Prompts, webhooks, JSON | Paste your website. 15 minutes. |
| Knows your business | Reads a script off a screen | Only what you type in | Reads your site + industry playbook |
| Emergencies | Takes a message | Hope the prompt covers it | Your rules → instant human transfer |
| Proof it pays off | An invoice | — | Monthly recovered-revenue report |
Already paying Ruby, Posh, or AnswerConnect? Forward your line to Della for a week and compare the summaries. Most owners don’t forward it back.
Pricing
Less than a day of missed calls.
Flat monthly price. Overage minutes at $0.35 — printed right here, not discovered on your invoice. No contracts. No “call for a quote.”
Starter
Stop missing calls today.
- ✓1 phone number (new or forwarded)
- ✓200 answered minutes / mo
- ✓24/7 answering, spam filter
- ✓SMS summaries + missed-call text-back
- ✓Call transcripts & recordings
Pro
The full front desk.
- ✓Everything in Starter
- ✓500 answered minutes / mo
- ✓Appointment booking (Google Calendar)
- ✓Emergency escalation to a human
- ✓Lead qualification & job capture
- ✓Recovered-revenue dashboard
Medical
HIPAA-grade, for clinics.
- ✓Everything in Pro
- ✓HIPAA compliance + signed BAA
- ✓No PHI in third-party logs
- ✓Clinical escalation scenarios
- ✓Built by a security engineer
30-day money-back guarantee. If it doesn’t pay for itself, you don’t pay for it.
FAQ
Fair questions.
Straight answers.
Still unsure? Don’t take our word for anything — call (717) 722-5004 and interrogate the receptionist yourself.
Call the demo and judge for yourself — that’s why the number is on this page. The agent discloses that calls are recorded, speaks naturally, and handles interruptions. Most callers just want their question answered and their appointment booked; that’s what it does.
You set escalation rules during setup: phrases and situations that transfer instantly to a real person — your cell, an on-call line, anyone. The AI never “handles” an emergency itself. If it’s not sure, it escalates. A human is always reachable.
No. Keep your number and forward calls to Della when the line is busy, unanswered, or after hours — we give you carrier-specific instructions, it takes a few minutes. Or take a fresh number from us and put it anywhere.
The scan pulls what it can, then the setup wizard asks a few quick questions to fill the gaps. You see everything the agent “knows” before it takes a single call, and you can edit any of it anytime.
Your agent keeps answering. Extra minutes are $0.35 each — the same price printed on the pricing section above, no tiers, no surprises. You can cap overage or get an alert at any threshold.
The dedicated Medical plan — HIPAA controls, a signed BAA, and no PHI in third-party logs — is in the works, built by a founder with a security engineering background. Join the waitlist on the pricing card. Until then, clinics can use Della for scheduling-only flows that avoid PHI.
No setup fee, no contract, cancel in one click from the dashboard. Annual billing saves 20% if you want it. And there’s a 30-day money-back guarantee: if it doesn’t pay for itself, we refund the month.
Tonight, your phone
answers itself.
We onboard 10 businesses a week with white-glove setup — we configure the agent with you on a screen-share. Founding businesses get 50% off for 6 months.
No card required · cancel anytime
Or skip the line and talk to the product: (717) 722-5004
Dependable like 1959 · Smart like 2026